Who are we? And why are we so focused on magnesium? First and foremost, we are a family brand. Founded by brothers, Matt and Sam Bell, Nesi came about through our own personal health, fitness, and biohacking journeys, which led us to understand the importance of magnesium for overall health.

It all started roughly seven years ago… 

Matt began a health journey through implementing simple changes such as adopting a cleaner, paleo-based diet, intentional supplementation of vitamins and minerals, and switching to all natural products for everyday items like body wash, deodorant, and household cleaners. As his awareness grew of various harmful ingredients that pollute our bodies, it sent him deeper and deeper into a journey to rid his body of toxins and pursue a healthier lifestyle across the board. 

After some years passed by, and extensive hours of independent research, he discovered the importance of magnesium, and was shocked when he realized that he was very likely low in magnesium. The reality is approximately 80% of the population in the US is low in magnesium or clinically deficient! As he continued his research, Matt learned that most common health conditions and symptoms can be attributed to low magnesium levels. This was the “wow” moment of his health journey. He began taking magnesium regularly, starting out with magnesium glycinate in the evenings. It had a profound impact on his sleep and relaxation, but he still wasn’t receiving enough magnesium daily.

The big "wow" moment...

What started as a journey focused on physical health, also led to an emphasis on mental health and mindfulness. As someone who has intentionally pursued personal growth, and improving his mental health his entire life, he is not shy when it comes to sharing his own battle with stress, anxiety, and depression. When he discovered that magnesium helps balance mood and supports cognitive function it was the next big “wow” moment. 

He then started taking magnesium in the morning to start his day in addition to his night time routine of magnesium before bedtime. The effects were immediate. With a clearer mind, he felt more balanced with less stress and anxiety throughout his day. It was then he thought to himself “everyone needs to know about this!” 

Meanwhile, Sam Bell, Matt’s younger brother, was also on his own journey towards optimal health. Sam, living in the active and health conscious community of Austin, TX, had an epiphany. Driven largely by inspiration from Matt, Sam kicked off his own research into diet and exercise and quickly came to the realization that a lot of the foods he had considered healthy, were largely processed junk. He was forever changed. He emphatically dove head first into what is now a new lifestyle. Sam started treating himself well every day, with activities such as Brazilian Jiu Jitsu, weightlifting, daily sauna, daily cold plunges, and also focusing on overhauling his diet to be centered around clean eating and organic food. 

Then, the brothers started talking more, and sharing the progress of their health journeys with each other. It became the thing they chatted about most. What are your thoughts on this supplement or brand? Have you heard of this or that? How has this thing helped your health? 

Discovering the miracle of magnesium...

When the topic of magnesium came up in conversation, they both had the same questions. What is the best form of magnesium to take? What brand is the highest quality? What should we take in the morning versus in the evening? 

They kept researching, kept testing different brands and forms of magnesium, and sharing the results of their experiments. One thing became obvious, the magnesium product space was incredibly ambiguous, but more and more people were becoming aware of the importance of magnesium. Still, there wasn’t one brand that stood out as the best overall product for magnesium supplementation. There wasn’t a singular product you could take to deliver a balanced and well-rounded approach to your daily magnesium needs. 

If you really want to get optimal magnesium amounts per day, and from a diverse blend of magnesium forms, you would have to buy a lot of different products, and this increases the cost and frequency of supplement purchases. Sure, you could buy a bunch of cheap brands on Amazon, and have a medicine cabinet full of 10 different bottles. But as the brothers learned very quickly, cheap isn’t always best, and not all magnesium forms and products are built the same. Quality, bioavailability, and specific forms of magnesium are critical to the efficacy of magnesium intake. Just ask someone about the gastrointestinal side effects of taking the wrong magnesium type. Hint: you'll be going to the bathroom a lot. 

That’s when Nesi was born. 

Nesi came about because Matt and Sam wanted a complete and balanced magnesium formula that they could take themselves to get their recommended daily amounts of magnesium from one single product. Nesi was developed with a focus on high bioavailability, so that the delivery of magnesium is optimal for cellular absorption and offers the best support for overall health. Most brands in the market aren’t designed specifically for bioavailability, and that’s what sets Nesi apart. Each form of magnesium in the Nesi formulas were specifically chosen for high bioavailability and to have the highest and broadest impact on overall health, so you only need one product to get your recommended daily amount of magnesium and set your baseline for optimal health. We wanted it to be simple. Want to get enough magnesium daily? Just take Nesi and that's all you need. Period.

What's with the name? 

The name Nesi (pronounced neezy) came to us almost immediately. Not because we are genius brand name creators, although we like to think we are a bit creative, but because it is literally contained within the word magnesium. It was simple. It was easy. It's Nesi. Once we liked the name, we researched the meaning and came to learn that Nesi is a Greek name that means “pure and holy”, and we thought “well, that’s a great underlying meaning for a health brand that is focused on quality and purity of ingredients.” 

And so it was. Nesi was born.